Clinic marketing, Australia

Marketing for dental and beauty clinics in Australia

Empty chairs in your clinic. We fill them.

ScaleMaster runs Meta and Google ads for dental, cosmetic and beauty clinics, written inside the AHPRA and TGA advertising rules and measured on consultations booked rather than on impressions. New patients, skin boosters, injectables, pigmentation and laser, veneers and implants. Ads and landing pages in English, Korean and Vietnamese, for a Sydney agency that also works in South Korea and Vietnam.

Results from clinics and beauty

• Skin Deep, laser hair removal: 4,300 devices sold in four months from a landing page and ad funnel.
• TinhHoa, beauty and fragrance, built from zero: $0 to $25,000 a month in revenue at 6x return on ad spend.
• Kims Korea Beauty Clinic, Ho Chi Minh City: a campaign built in Korean, Vietnamese and English, retargeted on the clinic's own videos, with enquiries landing in Zalo.

Can a clinic advertise cosmetic injectables in Australia?

Not by naming the product. Prescription only substances cannot be advertised to the public, including by brand name, nickname or hashtag. Clinics advertise the consultation, the concern and the practitioner instead, and we build inside that box. This is a summary from a marketing agency, not legal advice.

Why does Meta keep rejecting our clinic ads?

Usually a named policy applied to one sentence. Wording that implies a personal attribute, before and after imagery, and close ups of a body area are the common triggers. We rebuild the creative rather than argue the appeal, because rebuilding is faster and it teaches us what passes.

How is a clinic campaign measured?

Four steps: enquiry, consultation booked, consultation attended, case accepted. Each has its own drop off and its own owner. Cost per enquiry on its own is nearly meaningless. Cost per accepted case is the number, and it needs the clinic to send the last two steps back to us.

How many enquiries should a clinic expect?

Fifty people a month who ask about treatment, and around five who become patients, on the average clinic. Every enquiry arrives with a name, a phone number, an email and the treatment they asked about, so the front desk knows what it is before the call.

Do you work in languages other than English?

English, Korean and Vietnamese. Ads, landing pages and follow up in the languages your patients actually read, which matters for clinics whose patients include Korean and Vietnamese families.

Read more

• Advertising what you cannot name
• Why Meta rejects clinic ads
• Four steps from ad to chair
• Advertising inside the rules
• What an implant enquiry costs
• Google or Meta for a clinic
• AI on the clinic front desk
• Tennis club marketing

Company details

ScaleMaster is an AI growth and performance marketing agency based in Sydney, New South Wales, Australia, ABN 25 781 231 670, founded and run by Jason Youngjin Koh. It works in English, Korean and Vietnamese and serves Australia, South Korea and Vietnam. Other businesses in other countries share the name ScaleMaster; this is the Australian marketing agency at scalemaster.com.au.

Contact hello@scalemaster.com.au