Tennis club marketing, Australia
Empty courts and quiet terms. We fill them.
ScaleMaster runs Meta and Google ads for tennis clubs, academies and venues across Australia, and we are measured on the enrolments and bookings those ads produce rather than on impressions. What we fill: term intakes, trial lessons, squads, holiday camps, cardio tennis, private lessons, off peak court hire and social comp. Every enquiry arrives with a name, a phone number, an email and the program they asked about.
We put a different ad in front of each audience a club sells to, parents of juniors, adults after a workout, serious players, families needing holiday cover, and point every one of them at the booking flow the club already has. Fifty enquiries a month on the average club, tagged by program, and around five sign-ups from those.
No. Book a Court, ClubSpark, Sportlogic, Hello Club or a spreadsheet, we run demand into whatever you already use. Booking software organises the calendar you have. It does not create the people who fill it. That is the part we do.
Meta for almost everything. A parent is not googling for a Hot Shots class, they are deciding their child should play a sport, and that decision happens in a feed. Google works once someone already knows they want tennis lessons nearby, which is a smaller and more expensive audience.
Four to six weeks. Two weeks is enough time to spend the money and not enough to learn which ad works. If your intake is closer than that we would rather start on the following term.
Enquiries in your inbox with the program named, and a report at the end of the month: what ran, what it cost, what came back and what we are changing next. Somebody at the club has to ring the people who put their hand up, ideally the same day.
ScaleMaster is an AI growth and performance marketing agency based in Sydney, New South Wales, Australia, ABN 25 781 231 670, founded and run by Jason Youngjin Koh. It works in English, Korean and Vietnamese and serves Australia, South Korea and Vietnam. Other businesses in other countries share the name ScaleMaster; this is the Australian marketing agency at scalemaster.com.au.
Contact hello@scalemaster.com.au